Where brand stories, bold pairings, and unforgettable placements meet.
In hotels. In hands. In hearts.
Backbar is a curated placement and collaboration platform that connects women-led, story-rich brands with boutique hotels, retreats, and co-branded experiences.We believe discovery should happen through experience—not just on a shelf.From spa rituals to minibar moments and brand collabs that actually convert, we put products in the right hands, in the right spaces, at the right time.
Why backbar?
In hospitality, the backbar is where the good stuff lives—the rare spirits, the signature touches, the bottles you ask about.
At Backbar, we bring that same energy to discovery.
This is where brands with depth, story, and style are placed—not buried in catalogs, but featured in spaces where they belong.
“I’ve been a founder. I’ve paid the slotting fees. I’ve watched great brands disappear from shelves. That’s why I created Backbar—to build a better way to be seen, experienced, and remembered.”
— Beth Wilson-Parentice, Founder of Backbar
Where women-led brands are discovered—through rooms, rituals,
and the right relationships.
Who This is for?
For women led brands
You’re done paying slotting fees just to sit on a shelfIt’s time your product was placed where it’s actually seen, loved, and reorderedYou don’t need another marketplace. You need a match
For Boutique Hotels & Hosts
You want to elevate your guest experienceYou love curated beautiful meaningful brands —but don't have time to source themYou value sustainability, story, and simplicity
curated with chemistry
Why it Works
Shelf space is pay-to-play. We’re experience-first.
Traditional retail lacks connection. We create it.
Brand discovery is broken. We’re building a new way.
Our placements generate engagement, not just presence.
We create mini moments of magic that lead to memory, curiosity, and reorders.
Be one of the first 25 founding brands to join Backbar - the platform redefining how story-driven brands get discovered.
no cost set up - limited time! ($295 value)
lets do this!
For Hotels + Retreats
Want to feature our brands in your spa, minibar, or guest gifting?
Ditch the retail shelf.
Discovery deserves better.Backbar is where women-led brands are found—in boutique hotel rooms, spa rituals, co-branded collabs, and the moments that actually move people.If your product has soul, story, and shelf appeal (but doesn’t want to live on one), you belong here.Come get placed. Come get discovered.
